Cobot was founded in 2022 by former Amazon VP of Robotics Brad Porter, with a team of robotics and AI experts from major tech companies. As Design Lead for More Air Studio, my role was to create a new brand identity system, including logo and brand book, and responsive website. Using the core tenants as a framework - Trustworthy, Adaptable, Useful - we created a logo that embodied synergy between humans and robots using a modern, minimal style with a playful expressive twist.

This formed the foundation from which to create other elements such as icons, colour palette and typography, establishing a solid brand system that reflects the company values and could be developed into different digital and physical touch points in a consistent and considered way. The new brand system and website launch helped to increase recognition within the industry for their pivotal $30M Series A funding announcement. They have since gone on to raise a further $100M Series B.