The brief was to design a new website for NIO, an automotive car brand leading the way in electronic and automated vehicles. My role was to facilitate the digital side of the project, and produce the UI/UX along side the broader team at Sennep. After receiving the well executed brand guidelines from Forpeople, we worked with the Nio team to deliver designs along side key events including the brand launch event, the launch of the EP9, the worlds fastest electric car at the time, and the ES8.

Working with another designer at Sennep, I produced digital UI kits including animated prototypes, motion guidelines and icons to ensure a smooth and seamless handover to the NIO developers. The results were well-executed online experiences and detail-focused interface designs for the NIO online world, and frameworks for additional iterations in years to come.