Wolff Olins were tasked to create a brand identity for Credit Suisse back in 2017. I was brought in to help with the digital side of the project. My role was to work on the digital design system and guidelines, working closely with the creative director and animators to ensure that the designs were aligned throughout the project.

After working up various examples to stress-test design rules and styles such as websites, apps, dashboards and email templates, we created usage guidelines to facilitate seamless communication for future handover. The digital design system was rolled out to all their digital touchpoints including websites, apps, marketing tools and internal comms, and helped shape create their renowned clean and consistent Swiss style before their brand merger with UBS in 2024.